Some examples of the Pearl of Wisdom® in use!

Ireland:

The last Cervical Cancer Prevention Week in Ireland was led by the popular broadcaster, Ms Maura Derrane, who hosted many events featuring the Pearl of Wisdom as a way to attract the attention of the general public.

The Irish Pharmacy Union, representing community pharmacists across Ireland, supported the Cervical Cancer Prevention Week by distributing the Pearl of Wisdom brooches together with information about cervical cancer and its prevention.

Many community groups participated in the Cervical Cancer Prevention Week, adopting the Pearl of Wisdom to help them communicate their messages about cervical cancer prevention.

Outreach to marginalised communities in Ireland was supported by 15 Primary Health Care Projects for the Traveller Community. In West Limerick, Community Health Workers organised meetings such as the Clare Coffee Morning and they also went door-to-door with information about cervical cancer prevention. In all cases, they used the Pearl of Wisdom brooches to attract the attention of people and support the communication of their messages. Ms Foley, Coordinator of the West Limerick Primary Health Care Project said, “The Pearls were lovely and well-received. It is very helpful to give something tangible like the Pearl of Wisdom when you are giving information to people. All in all, it was a very successful campaign.”

Georgia:

During the Cervical Cancer Prevention Week in Georgia, medical students from Tbilisi State Medical University used the Pearl of Wisdom brooches to get people’s attention so they could tell them about the importance of cervical cancer prevention and provide them with information about making screening appointments. The students distributed the Pearl of Wisdom brooches together with information about the National Cervical Cancer Screening Programme in 20 different high-traffic locations (train and metro stations, shopping centers, cafes, etc.) around Tbilisi.

During the Georgian Fashion Week, the ECCA worked with Ms Maka Metreveli and the other organisers, and with Mr Zura Mgaloblishvili to promote cervical cancer prevention using the Pearl of Wisdom. This project was also supported by Ms Sandra Elizabeth Roelofs, the First Lady of Georgia. A glossy magazine was produced for the week featuring pictures and messages of support from famous Georgian women. These magazines were distributed during at the fashion week events and they were also given to women on the streets of Tbilisi together with the Pearl of Wisdom brooches.

Serbia:

The Pearl of Wisdom has been a central feature of all the Cervical Cancer Prevention Weeks in Serbia. Numerous awareness raising events were held across the country and while many communities ran exception campaigns, the City of Sombor is a particularly good example. On 24 January, a workshop was held in the Sombor General Hospital to inform health workers about the regional plan for the prevention of cervical cancer prevention and the important role they must play in motivating women to attend for screening. The Pearl of Wisdom was introduced to the delegates as a central part of the public communications plan.

Teachers play an important role in raising community awareness of health issues and in educating both students and their parents about ways they can protect their health. Another workshop was held during the Cervical Cancer Prevention Week 2012 to inform the teachers of Sombor about cervical cancer prevention and the Pearl of Wisdom so they could effectively support the campaign.

Community groups, such as the Sombor Нада и Стома Society, were actively involved in the week’s activities with cervical cancer prevention and the Pearl of Wisdom being the focus of their meeting on 25 January.

Finally, the Sombor National Theatre held a special performance of the ‘Sisters Karamazov’ which featured the Pearl of Wisdom. The Pearl of Wisdom brooches were distributed together with information about cervical cancer prevention during the performances. Here is the cast wearing their Pearl of Wisdom brooches.

Bulgaria:

Dr Desislava Atanasova (L) Minister of Health for Bulgaria with Dr Anna Jorge (R) Director of the ECCA and former Minister of Health for Portugal, wearing their Pearl of Wisdom brooches at the 5th Cervical Cancer Roundtable meeting held in the Bulgarian National Assembly on 25 January.

Tanzania:

Cervical cancer rates in low and middle income countries are often the same or higher than the rates of breast cancer and the main reason for this is the lack of cervical cancer prevention programmes. Raising awareness of cervical cancer and advocating for the implementation of prevention programmes is therefore essential. At the Moshono Primary School in Tanzania, the Pearl of Wisdom was used to support the education of the older children by attracting their attention and giving them a physical object that is linked to the educational messages. Also, children wearing the Pearl of Wisdom outside the school will inevitably be asked about it and therefore have the opportunity to pass-on the educational messages to others in the community.

USA

In the USA, the Pearl of Wisdom was featured at the National Council of Women’s Organisation’s ‘Celebration of Women Labour Leaders’ that was held at the AFL-CIO in Washington DC. In the first picture, Ms Tina Chen, White House Director of Public Liaison, Ms Ann Widger, White House Deputy Associate Director of Public Engagement and Ms Karen See, President of the Coalition of Labour Union Women show-off their Pearl of Wisdom brooches. In the second picture, AFL-CIO Secretary-Treasurer, Ms Liz Shuler, comes to the lectern to give her speech as the guest of honour, wearing her Pearl of Wisdom brooch.

The Pearl of Wisdom was also featured at the National Council of Women’s Organisation’s ‘Inaugural Ball’ that was held in Washington DC.